Mikasa
Amy
Antique Lace
Arabella
Blue Daisies
Capistrano
Charisma (Black)
French Countryside
Garden Harvest (Intaglio)
Golden Legacy
Imperial Lapis
Imperial Rose
Just Flowers
La Rose
Margaux
Mount Holyoke
Rosemead (CAE16)
San Marco
Silk Flowers
Silk Moire
Something Blue
Strawberry Festival
Ultrastone (Country Blue)
Villa Medici
White Silk
Whole Wheat
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A quality product at a competitive price is the niche that Mikasa has maintained for over fifty years. Mikasa was established in
the late nineteen forties. Unknown to many consumers, Mikasa is an American owned
company. Pieces are usually marked underneath with the various countries of origin,
leading to the confusion about where Mikasa is actually home based. Over the years,
many of their products were made primarily in Japan. Today, Mikasa products are made
in factories located all over the world.
Another strength that Mikasa has had in the market place has been the company's
awareness of the ever changing consumer taste. The constant creation and introduction
of new patterns that meet the demands of current trends, styles and fashion has been
very successful for Mikasa. Compared to older, more conservative companies, Mikasa
responds to changes in consumer demand much more quickly.
Although originally a producer of fine porcelain china, the successful company has
expanded their ceramics production to include earthenware, stoneware and bone china.
Crystal stemware and barware, stainless flatware, and numerous other giftware items have
been added to the product line over the years as well.
The Mikasa group also includes the brand names:
Studio Nova, Home Beautiful and
Christopher Stuart.
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